The 6 Successful Principles of Branding 

Diba, my friend, wants to make her business successful. So she once knocked for some tips about her queries. After quite a few research, this is what we suggest.

Are you an established brand looking to update your message and reconnect with your audience? Do you wish to get your brand right with a positive effect on your business? Well, no worries. We'll help you out with your queries. Just take down the 6 superb principles of successful branding.

To define a successful brand is nothing, just a mix of a positive image, standing out, and brand success. Well, it's more about a cool logo or well-placed ads.

Once the founder of Amazon, Jeff Bezas, said, "Your brand is what other people say about you are not in the room. It's your reputation!

The 6 Principles of Successful Branding:

  1. Ask yourself Why?

Try asking yourself a few questions-

Why and what are you doing? Then try answering them to help you define your brand's purpose and values.

All this info will drive you to create a strong bond with your target audience. Try the concept of "the Golden Circle" it's created by Simon Sinck. The circle is followed by Why, How, and When. He aims to let others think out of the box.;

You can also do this exercise to figure out by thinking over by asking yourself these key options.

  1. Brand Vision

Once you've got the reason for your 'Why,' it's time to think about Brand Vision. It defines what you want to achieve.

Some Questions includes- 

  • Think about how you would like to see your business above 5 - 10 years.
  • Your statement should be based on your 'Why' with your business values.
  • Exercise your statement states a clear focus for your business.
  • The vision statement must be in the present form.
  • Present your statement in clear, concise language.
  • Assure your statement is reader-friendly. Check your info either with your family, friends if your ideas are stated clearly.


  • Dove - I've believed in beauty as it should be the source of trust, not anxiety. That's why we're here to create a positive relationship with the way women look—helping them raise their full potential.

  • Coca-Cola - Our vision is to craft the and choice of drinks that people love to refresh them in body and spirit. And it should do it in ways that create more sustainable business and a better-shared future that makes a difference in people's lives, communities, and the planet.

  1. Find Out your Unique Selling Point by Checking your Competition.

Try to research more about your competition and work on it. First, it will help to set your brand apart. Next, you might think about how your selling point will come? That's by positioning yourself differently from your competitors. 

Some handy checklist to find the right USP:

  • List out all the features with benefits and uniqueness about your products and service.
  • Then google your competitors to compare features and help to get a clear picture of what sets you apart.
  • Identify a few features of your product and service that your competitors cannot copy.
  • Highlight things that can't easily be copied.
  • Think of unique phrases about your service to keep them clear and concise.

Following the steps above will help you guide and communicate your USP easily to your customers. In addition, this will help your audience build an association with your brand.

Here are a few great examples to get your creative juices flowing:

  • M&M's: "Melts in your mouth, not your hand."
  • FedEx: "When your package has to get there overnight."
  • KFC "Finger-Lickin' Good."
  • Rice Krispies "Snap, Crackle & Pop."
  • Red Bull "Gives You Wings."

4. Personality Counts

Build the correct brand image to assist potential customers in deciding if you are the proper brand for them. The tone of your voice and the terms used, even the type font and colors, show your personality. All this refers to the values of your brand and your target audience.  Proper understanding of the customer profile is essential for brand design.

You may look at these facts to further define your brand's customer persona:

  • Motivations
  • Goals
  • Fears
  • Desires
  • Influencers
  • Brand affinities

5. Make A Pitch-Perfect

Refer to your tone of voice with the principle. Try to speak directly and connect with the clients. It's vital to talk to your clients in the right tone; your brand's voice will go unheard in a busy marketplace.

6.  Set Up Branding Guidelines

Now is the moment to learn the final rule. It's time to set brand standards as you've done your study. Creating brand principles allows you to maintain clarity across all of your communications. It includes packaging to the website and your email signature. All come together to form a well-rounded and identifiable brand.

So, these are what you'll need for brand guidelines:

  • Company logo and strapline
  • Colour palette
  • Typography
  • Document styling
  • Digital styling