Kawsar is a newbie at designing logos for various brands. His knowledge about picking colors is quite weak. He thinks to be more in touch with color psychology. So, like him, many other learners might fight in the same case.

So, he once meets with Mr.Hafiz in a cafe shop. After quiet conversations, he explained its psychology to him.

The right logo colors will draw attention to your company's qualities. It will also aid in getting the ideal clients. However, you may know that the wrong blend might negatively affect you.

Color psychology is a concept that most have heard about. As per this idea, colors impact our emotions and behavior. But do logo color "rules" truly matter in branding and marketing? Let's see.

Lauren Labrecque and George Milne, two researchers, looked into the matter. And they ended that some colors have a measurable impact on clients while others don't. So, yeah, we've compiled a specific list of what logo colors truly tell potential clients. It's based on their study.

Which Logo Do Colors Mean What?

1. Red logos

Red is a symbol of joy, passion, and anger. It grabs focus and divides you from the rest. Is your brand

loud, fun, youthful, or trendy? Take the color red. Is it more mature, classic, or serious? You might not

be fond of red.

Except for black and white, the very first color that infants notice is red. As per scientists, humans

developed to see red more clearly than other colors. Since it made it easier to identify fruits that

grew on trees, Human faces turn red when they're angry or passionate, and this grew into a

powerful evolutionary significance. 

As a reason, we now link that color with strong feelings such as love, sex, anger, and passion.

Red has also been proved to boost hunger, despite not being an emotion found in many

restaurant logos. Red is a strong choice for a logo color, either used alone or as an accent color.

2. Orange logos

The color orange is vivid and fun. To stand out in a crowd, pick orange. It's not as popular as red, but it

still carries a strong effect. Use orange if your brand tries to project a luxury or serious look because

orange does not evoke those feelings in people.

Orange is a color that blends the traits of both yellow and red.

One of the most recent color terms to be added to the English language was orange.

Although, in ancient English, it was once called "yellow-red" when the orange fruit was brought

in from the Mediterranean, "orange" forms.

Orange is a color linked with change. As a result, it's widely used by companies who prefer

to see themselves as unique.

3. Yellow logos

Yellow logos mean friendliness. Yellow brings joy, and your brand will emit a low-cost, youthful vibe. Most clients, another way, do not identify yellow with maturity or high-end brands. So think again about how you want your brand to be seen.

In subtractive color schemes, yellow is the prime color. It was also one of the first paint colors that humans could blend. As a result, it's linked to many cultures (gold, fields of wheat and corn, sunlight, etc.). And it's one of those colors that comes in a wide range of shades. A soft, brilliant yellow is light, but a rich gold is heavier and more historic.

4. Green logos

Green is ideal in versatility; studies don't relate to many brand personality qualities. Yet, it has strong cultural value. Green is near linked with the natural world. That's why eco-friendly, vegan, and natural healthcare firms often include it in their logos. It's, on either hand, used in almost any type of company!

Most people think green is the color of growth as plants are green. But there's also poison and greed. Green has long been linked with death in many cultures. For example, arsenic was used as a popular green dye in the 18th century, and it killed people. Some think it had a factor in Napoleon Bonaparte's death, as his walls were covered with green-dyed wallpaper.

We link green with money in the US because dollars are green, but this union will not hold across cultures. What does it mean? Green can work for any brand. Build sense via color, shade, logo shape, and font choice.

5. Blue Logos

Blue is a color that implies maturity and trust. Thus, if you want to take it seriously, you should

include blue in your brand. Yet, remember, blue is the classic king of colors. It occurs in more

than 50% of all logos. And as blue can also evoke calmness (imagine the serenity of still waters),

if you use blue for your brand, you'll find a way to prevent fading to the background!

Despite its present appeal and the fact that it is the main color, it is ironic. It's one of the most

modern colors to be named by humans: the ancient Greeks, Chinese, Japanese, and Hebrews

had no words for blue. It's one of the final color words to appear in almost every language.

Today, a tribe in Namibia does not have a name for blue in their language.

If you work in the food-service sector, be aware of blue. Yet, if you like blue but want to be more fun,

go for a lighter shade. It's closer to teal on the color wheel.

6. Purple logos

Purple is a lovely color in the rainbow. But, sadly, purple is too used to look both cutting-edge and smart.

Purple has a rich status due to the high cost of purple dye in the past. Thus, only some rich wore the

color. Purple is unique while it is linked to luxury and wealth. Yet, it's not seen as the main color.

Do you have a fun, costly project in mind? Purple is ideal. With a purple brand, you'll be fighting

an uphill struggle.

7. Pink logos

Pink is one of the varied colors in today's Culture. Pink offers a trendy, young, and luxury appeal, varying from soft baby pink to neon magenta.

Pink is a unique color. The 6 colors given above will be primary or secondary in subtractive color

palettes. Pink is simply a light red. Yet, there is no English name for light blue or light yellow.

It's rather a new color term, having just entered the English language in the 17th century as a sign

of luxury. Pink is still pretty new and smart in the vast history of color.

8. Brown logos

Brown means the color of mud and tree bark. It's the most earthy of all the earth tones. It's along with the fact that it is less vivid than other colors. It's a great choice since it comes out as rugged and serious. Brown is also the less used color in logos. So, if you go with it, you'll stand out from the rest.

Brown is often not used since it's tied with rotting and decay. Its link with nature, on either hand,

may be able to overcome this. Brown is a deep, rich color created by mixing all the colors.

It can be great to give a brand an earthy feel. It's also ideal for firms that sell natural brown items,

such as chocolate. Sadly, it also means aging, so it's mostly used in logos that seek to have a vintage,

hand-made feel.

9. Black logos

But do you want to look slick, smart, and elegant? Then, it's time to go quite black. Rather, look

economical and affordable? Keep your distance from the dark side.

Orange and purple are both colors, but black is not within them. These colors are seen to us as

they are a specific wavelength of light that we can detect and spot. The absence of light on either

side defines as black. As black's simplicity is almost shocking, it still feels modern, giving all-black

logos a mysterious sense.

10. Gray logos

It's not too dark nor too light. Gray is a mature, traditional, and serious color at all times. To give a

feel of mystery, make the color scheme deeper. And to be more approachable, go for lighter.

Gray, like black, has a stark simplicity. It has a classic feel since they are soft. But, they have a

more muted, serious feel.

11. White logos

The absence of color refers to as "white." It looks clean and light by itself as if it were the spirit of light alone. Thus, it's handy for firms who want to be precise in their delivery.

But most logos will have a white version; that color often pairs with another color (as a backdrop),

which will focus. When used to highlight or lighten up another color, white is youthful and economical.

But, practically every brand may benefit from it.

Where Do Logo Color Meanings Come From?

Science, art, and culture join to create logo color meanings. Aesthetics learned that cultural links 

and evolutionary programs impact how clients react to colors and combinations.


Like musical notes, certain logo color choices work well together, while others clash and turn off clients. Yet, the basic color concept lets buyers tune out bland, too-similar color palettes. And will be overwhelmed by wild, opposing color mixture.

Learned associations

We've all come to define specific colors with emotional reactions over time. Think brides who wear white on their wedding day to signify purity or mourners who dress in black to imply a sad event. Yet, many of  these links are only cultural: Indian brides wear multicolored saris, while red is the color of mourning 

in South Africa.

Programmed associations

As per scientists, some of our color links are the effect of evolution. Brown, for example, is linked to rotten and infected fruit. Thus, few people chose it as a favored color. Red, on either hand, is a global symbol of heightened, strong feelings that causes both humans and animals to stop and pay close attention.

How To Pick A Logo Color?

Choose the message you want your brand to send before picking up a logo's color palette. Which traits would you like to highlight? Speed, bold creation, efficiency, compassion, intuitiveness?

Once it comes to picking logo colors, brand image features that appeal to your target client are vital. People select products that reflect their identity, either willingly or unwillingly.

Colors help clients sort items and services. Choose which suits them, and make purchase options

among similar things.

Once you've picked what your brand identity will represent, look over the list of colors above to

see which ones can aid you in carrying the right message.

How Do You Pick Logo Colors That Stand Out From The Crowd?

Brand awareness is vital for a successful logo. If you want to stand out, use a color palette quite unlike your main rivals.

Color may look to be the most great choice for your brand. But, this surely means it's an obvious choice for firms like yours. That's why some logo colors become standard in a specific business. But, while color may appear ideal for your brand, your word will be lost in the crowd if it makes you look like anyone else.

That's why having a logo color should show who your brand is and what makes it unique. The basic

issue with the "cafe logos" example is that the color choice is based on superficial brand traits.

For example, coffee is brown; thus, a brown logo is suitable that is likely to be shared among rivals.

Instead, as the color is such a basic, visceral visual communication, it should link with your

audience in a more great way.

What Color Will Your Logo Be?

It's not as easy as it is to pick the color of your logo. First, decide how you want people to view your brand image. What colors can you use to help your users know it? It's also worth thinking about what your rivals are up to. Can having an exciting, engaging firm in a more conventional area help you? 

Let us know what color your logo is (or will be). Want more logo design tips? Do let us know.

Written by Atiya Fairooz (Sabah)
Concept by Muhammad Hafijur Rahman